Living in PJ Sterling

Compound of PJ Sterling Condominium, Kelana Jaya

Location and accessibility
PJ Sterling, also known as Kelana Jaya Sterling, is a luxury condominium in Kelana Jaya. Labelled the 'Urban Sanctuary', PJ Sterling could not have been built at a more strategic location. It is easily accessible and can be reached without difficulty via a few major highways. The highways involved are: LDP - connecting to Puchong, Bandar Sunway, Subang Jaya, Damansara and Kepong
NKVE - connecting to Kuala Lumpur International Airport, Klang, Shah Alam and Ipoh
Federal Highway - connecting to Bangsar and Kuala Lumpur city centre

Because of this connection, taking up a unit in PJ Sterling is a good option for those who are working in the other main suburbs, townships or even the city centre.

Current sale and rental price
In 2008, the sale price per unit was between RM230,400 and RM380,400. Currently, in 2011, the average prices have risen to range between RM450,000 to RM700,000 per unit. This is dependent on the size of a particular unit and its layout design. The Kelana Jaya Sterling condominium units measure between 1,152 to 1,902 square feet and offers prospective buyers a choice between 3 different layout designs.

For those who are seeking to rent or to lease out their units, the PJ Sterling rental rates per unit are currently ranging from RM1,800 to RM3,000 per month, depending on the size, furnishing (fully, partly or unfurnished) and the amount of renovation works done in the unit.

New developments and their effects
One of the largest developments set to take place in Kelana Jaya is The Paradigm project, a commercial hub that is primed to become a major landmark in the area. According to the design plans, The Paradigm will comprise of The Escalade (4 corporate office towers), The Ascent (a 30-storey block of office suites) and a 700,000 square feet shopping mall.

With such an ambitious project taking place in the area, this will undoubtedly generate a lot changes, especially for the residents in PJ Sterling.

Increase in sale and rental prices
First and foremost, a mega project like The Paradigm, once completed, will see an increase in traffic flow in and out of the area. Companies that are moving away from Kuala Lumpur to set up their offices in Petaling Jaya will ultimately be attracted to set up base in the many office suites within The Paradigm. The demand for residences will then increase, especially for one as convenient and well facilitated as PJ Sterling. Currently, the sale and rental prices are at quite a reasonable level for a luxury condominium such as this. However, both the sale and rental prices are predicted to rise as a result of a surge in demand. Therefore, this is an excellent time to acquire a unit or two for those who are seeking to invest in PJ Sterling, as the property may not be as affordable in a few years' time.

Increased traffic Conveniently located near major highways, residents at PJ Sterling are able to travel to and from the residence with ease. Nevertheless, the traffic flow during peak hours has been reported to be quite congested at times. With a further increase in residents and traffic to the area because of The Paradigm, the area around PJ Sterling could face a serious congestion problem. Unless the developers and the relevant authorities find ways to alleviate this problem, it could make the appeal of living in PJ Sterling a little less attractive.

Quality of life
Depending on individual preferences and lifestyles, living in close proximity to The Paradigm can be beneficial. For some, the convenience of just walking to work or nipping across to the mall for some shopping is seen to be a plus point. For others in PJ Sterling, it can present a reduction in the quality of life. Noise pollution and safety concerns are some of the issues that may crop up once The Paradigm is completed and in operation.

All in all, PJ Sterling is not only a favourable investment opportunity, but also a good residential choice for those who are seeking a reasonably priced luxury condominium at an excellent location.

Artile written by Juliana Liew

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